Lisa Pennell & Associates Pty Ltd

Lisa Pennell would have to be one of the most approachable and solution driven individuals that I have had the pleasure of knowing and working with.

We have been privileged at seeing a range of Lisa’s skill sets used first hand on and off the stage from the delivery of innovative marketing solutions to high calibre business owners, through to her impeccable assistance with crisis management in our sizeable business.

Lisa’s skills along with her caring personality shone through with her assistance towards one of our new Representatives in their first month of employment, who innocently touched a nerve with a vocal member of the community whilst looking for new business. Within 48 hours, every reporter in Australia, then the world latched onto, targeted and made their own perceived assessment good and bad, towards an innocent individual whose intent was clear, but was immediately labelled under the category of a Real-estate agent.

Lisa not only managed the media in a positive and unbiased manner, but also life coached our new employee through a horrendous period of discrimination, horrific bullying and receiving demoralising messaging from the community, turning a negative into a positive outcome for both our business and our employee.

Unyielding in the face of adversity. A woman of incredible strength and character. Innovative and persistent, and above all else a leader in her field. Having known and worked closely with Lisa for almost 10 years, and sought her advice and guidance in several challenging events, I can attest to the calm and methodical approach Lisa brings with her in her arsenal of innovations and solutions.

Lisa has a unique ability to grasp the most challenging and complex problems and provide well thought out and executed solutions, no matter what the medium or situation.

Lisa's role as CMO for the Ray White Group brought change that was much needed for a brand that was highly revered but inconsistent in their message. Lisa took all that was and streamlined to what it is today, a strong consistent brand right throughout the group irrespective of postcode.

Lisa is a powerful and knowledgeable woman that brings many years of experience to every situation. I would think there are few that would rival her strength and integrity.

I have utilized Lisa’s services on and off for more than a decade and I can unequivocally say that in my time in the Real Estate Industry, I haven’t met anyone else with the ability to clearly distill and get to the heart of an issue like Lisa can.

I have worked with her on key industry campaigns, had her do some high level brand consulting and crisis management consulting in our business and these skills (among her many others) really deliver outcomes.

Her knowledge of the industry is second to none and her ability to connect with people is an invaluable asset in formulating and delivering a strategy. Nothing is ever too much trouble or “out of scope” and she is always available for a chat and advice when needed.

On top of all this, for me what I like about working with Lisa is her approach and the honesty and integrity she brings to everything she does. Conversations are always clear candid and designed to deliver results.

If you are looking for a refreshing no bullshit approach that delivers results for your business I can’t recommend Lisa highly enough.

Lisa Pennell is an undeniable leader in her chosen field.  An effective leader and strategic thinker, Lisa has an unbelievable ability to handle the most challenging of situations. 

I have never seen another individual who has the patience and ability to defuse the most hostile of circumstances. 

During my time as CEO of Ray White Victoria I Tasmania, she was instrumental in her efforts to ensure brand consistency was executed across our network of 800+ offices nationally.  She worked with many of our business leaders on conflict and crisis management and assisted many of our people with effective strategies to ensure the medium to long term success of their businesses. 

Her work ethic, dedication and commitment is undeniable.  She is an asset to any aspiring business.  I would have zero hesitation in recommending Lisa Pennell & Associates. 

I look forward to continuing to work with her in my current role as real estate business owner and have no doubt many others would feel the same. 

I wanted to thank you for all your help in your time at Ray White, your assistance and guidance has been invaluable for my businesses and we would not be where we are today without your training and perspective changing about how we handle clients.

The biggest impact you have made in my business is getting me to realise the danger of an angry client and that we need to treat these people in a very specific way. I clearly remember the day you taught me that it doesn't matter who is right or wrong, if we battle with certain clients they will go out of their way to ruin our reputation through social media. My instinct is to defend my team when a client is attacking their work, however I now realise that this creates enormous conflict if done the wrong way.

As a result of this lesson we have changed our perspective and our customer service strategy when handling certain clients which would have saved us certain damage over the last 10 years.

I also appreciate your ability to get a feel for a situation and offer advice on what is a fair outcome for some of the very unusual conflicts that a business of our size finds them in dealing with over 20,000 clients a year through broking, open homes, tenants, vendors and other clients.

Finally the conflict resolution training that you have offered our staff over the last 10 years is second to none, your ability to allow our team feel that it is normal to have conflict but it's how we handle the conflict that is the thing that separates a good business from a great one is a valuable lesson. Our team members are now armed with real solutions to conflict that they can use in their everyday lives to help customers and themselves find solutions to difficult issues and then move on without as bigger impact on them or the client.

Thank you again and I look forward to working together in the near future as our businesses can't do without your brilliant mind and approach to problems.